Ontraport vs Kajabi: Side by Side Comparison (2024)

When it comes to building an online business, choosing the right platform can make all the difference. Two popular options in the market are Ontraport and Kajabi, both of which offer a wide range of features for entrepreneurs and marketers to leverage.

In this article, we’ll dive into a comprehensive comparison of Ontraport vs Kajabi, discussing their similarities and differences, and which platform may be better suited for your business needs.

What is Kajabi?

Kajabi is an online course creation platform that allows entrepreneurs and businesses to create, market, and sell their digital products. The platform offers a range of features, including course creation tools, a website builder, email marketing, membership sites and more.

One of the standout features of Kajabi is its user-friendly interface, making it easy for non-tech-savvy individuals to create and sell online courses.

What is Ontraport?

Ontraport is an all-in-one marketing automation platform that offers a suite of tools for businesses to manage their online presence. The platform offers a variety of features, including email marketing, CRM, landing pages, membership sites, and e-commerce functionality.

One of the standout features of Ontraport is its robust automation capabilities, allowing businesses to automate their marketing, sales, and customer engagement processes, freeing up the user’s time to focus on content creation.

Ontraport vs Kajabi – Features Comparison

Email Marketing

Both Ontraport and Kajabi offer robust email marketing tools. Ontraport’s email builder is more advanced, allowing users to create highly personalized campaigns with automation capabilities. Kajabi’s email builder is easier to use while still offering enough features and flexibility to create effective campaigns.

Website Builder

Kajabi offers a full-featured website builder, allowing users to create stunning websites without the need for coding skills. Kajabi also offers a variety of templates for landing pages covering common needs like sales pages, opt-in pages, and thank-you pages that can be used in creating funnels. Ontraport offers a limited website builder, but it integrates well with WordPress.

Course Creation

Kajabi is primarily designed for course creation and offers a wide range of features, including course design templates, quizzes, and certificates, live video, and an AI assistant. Ontraport offers basic course creation features that do the job but are not as robust as Kajabi’s.

Membership Sites

Both platforms offer membership site tools. Kajabi’s features are more advanced and allow users to combine the course and community features with member-only pages to create a space for you to engage in a variety of ways with your audience.

E-commerce

Ontraport offers a full e-commerce platform, allowing businesses to sell physical and digital products. Selling physical products in Kajabi is possible but it is designed to sell digital products like courses, community, podcasts, or events.

Ontraport vs Kajabi – Pricing Comparison

Ontraport offers four pricing plans: Basic, Plus, Pro, and Enterprise. The Basic plan starts at $79/month and goes up to $497/month for the Enterprise plan. Ontraport scales their pricing based on how many contacts you have. Their most popular plan, the Pro plan, starts at $124 per month with 500 contacts and goes up to $375 per month for 10,000 contacts. For reference, with Kajabi you get 10,000 contacts with their Basic plan which is $149 per month.

Kajabi offers three pricing plans: Basic, Growth, and Pro. The Basic plan is $149 per month, the Growth plan is $199 per month, and the Pro plan is $399 per month. If you pay annually you are able to get a 20% discount from the monthly price. For an explanation about what is different between the plans you can read my article about Kajabi pricing. 

Kajabi 30-Day Free Trial

If you think now is the right time to try out Kajabi you can sign up with my 30-day free trial link and I will give you 3 free sign-up bonuses. I am an affiliate for Kajabi and have helped over 100 people test it out and see if it is right for them. The help I give my referrals is designed to help you understand as quickly as possible if Kajabi is right for you and will meet your needs. The goal is to know if you want to keep using it before your trial is over. Check out my bonuses page, I’ll help flatten the learning curve for you and be there to answer your questions.

Happy Kajabi-ing Ahead

JD - Kajabi Expert